New visual identity signals, even stronger support
As you can see from this issue of Highlights, FLSmidth has implemented a visual identity programme that is putting a new face on virtually all of our customer communications, from ads and marketing materials to our website. This new image expresses values that are much more than skin deep – that are indeed the very foundation of our long tradition of service. FLSmidth is a leading supplier to the cement and the minerals industries worldwide. We are deeply committed to maintaining and improving our unique ability to serve as a single-source supplier for all your needs. Every aspect of our new identity programme is designed to support and communicate this central promise, which is summed up in our new tagline: One Source.
This is why, for example, you will notice a streamlined approach to our company name. We still have a range of business units, but they will increasingly be designated simply as “FLSmidth” in order to signal unmistakably that we are one company united by a common commitment to quality service. Similarly, FLSmidth is bringing all of its product and service offerings together onto one website, which will make it easier to fi nd all the information you need in one place.
Additionally, nearly every page of our consolidated website provides accurate and direct contact information for local offi ces, sales representatives and support staff who are available to help with your specifi c concerns. Read more on page 9.
As a global company with a strong local presence in more than 40 countries, we want to support our tradition of service with a uniformly strong and accessible corporate identity. So in the coming months, you will increasingly see a refreshed and revised FLSmidth image. An image that continues to represent a company with more than 128 years of experience and leadership. I am confi dent that our new identity programme will help strengthen our ability to serve as the single source of solutions for all your needs – from ground-breaking R&D to expert maintenance and support. As this issue of Highlights demonstrates once again, FLSmidth contributes to an ongoing variety of success stories in markets all around the globe. I hope you’ll enjoy reading them.
J. Huno Rasmussen
Group CEO, FLSmidth
